Marketing and communication survey

For those unable to make tonight’s webinar with ECB Participation & Growth team’s head of (Digital) Marketing, James Nickson, the full 62 mins recording is here

There is an overview of the survey results and James’ response to the findings and subsequent discussion of key themes including ECB communications and marketing strategy, upcoming plans and how these will relate to clubs.

There were some very interesting insights and one or two ‘hot-off-the-press’ revelations, not least on developing club capabilities, new products, working with commercial product developers, digital platforms supplementing terrestrial TV coverage, partnerships with Cricket Australia and Cricket New Zealand and the future introduction of a ‘parkrun cricket’ concept.

We also touched on GDPR preparations towards the end of the recording; some reassurances and a promise of more practical briefings in the pipeline.

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