This short survey is based on information gathered to date for all clubs to self-assess the state of their preparations for dealing with the COVID-19 emergency. The results will inform our rolling webinar series supporting clubs at this time.
All the information collected will be treated as confidential and only used in aggregate and anonymised form. The results will also be shared with Network members and survey participants.
Please take the average 4-5 minutes to complete the survey here.
An extra budget of just over £20m will become available to the recreational game through a cricket club support loan scheme, grants through the “Return to Cricket” scheme and a 12-month holiday on loan repayments for recreational clubs.
This post was just published in the Network’s LinkedIn Group. It’s reproduced here allowing non-members to access. But if you’re involved in running a cricket club, why not join and get FREE access to the knowledge and experience of over 850 members represented…….and share your own too!
We had a post on crowdfunding a few weeks ago. Here is a very helpful starting point guide from Sport England to various funding sources – other than Sport England – including crowdfunding and the Community Shares scheme I referred to in the earlier post.
That conversation was in the context of then flooding issues confronting a number of clubs. Clearly there may be more in similar need now who will be interested in this other announcement from Sport England
And, for others, ECB was mentioned in this article as one of the sports governing bodies committed to investing 30% of broadcasting revenues into grassroots sport. By my reckoning that should mean over £300 million from the Sky Sports/BBC deal for 2020-24
All of these stories featured in yesterday’s weekly bulletin from Funding4Sport which, as previously promoted, is well worth the £16.99 annual subscription
These are the results of the club clothing survey that took place over January. A small sample size – 75 clubs – compared with our usual surveys but interesting nonetheless. And, we hope, insightful for clubs grappling with these issues this time of the year. Discussion of the results is taking place in the Network now, for members, on LinkedIn here.
In a few words, what is the main challenge for YOUR CLUB in regard to club clothing suppliers?
Price and delivery times. We had a very good supplier for years in Kent who unfortunately for Kalibazaar went offline. We have not found someone as good. Hopefully All Rounder can do so this year.
Last season the logos appeared with printed badges rather than embroidered badges which they had in 2018. This happened without us being advised of the change. The product therefore didn’t look as good as it had done previously.
I have dealt with club shirts for our club for years now (even set up a website to try enter the market myself). We have had many suppliers from GN, Surridge, All Rounder and Pendle. Poor delivery timescales and high cost with All Rounder means we will be ending our relationship with them although we do run on a cycle of new senior shirts for both teams every two years and in the past 10 years have had Adidas twice through AR. Currently in discussion with an existing sports supplier who haven’t really tackled the cricket market yet. Although have tried this before and quality was poor. Currently waiting on a sample if not other option looks like GN through Owzat
We purchase the stock ourselves and sell it onto members. That way we all have ‘same’ shirts rather than some turn up in one sponsors shirt, another in right sponsor but old manufacturer
Getting a reasonable quality at a good price. Sponsorship money usually needs topping up either by the Club or by Members
Getting it all set up initially
Lead time is the main challenge and coordinating the purchase of the kit.
Creating a good relationship
Changing designs and speed of delivery particularly for younger members
Poor communication and long lead times.
Our current contact has left and the company taken over. We wait to see how they will be
Implementing changes with sponsors etc
Sponsors changing and existing sponsors wanting changes in design. Players not being able to afford/want updated shirts particularly in lower sides and juniors
We would probably not change supplier as at present we have sponsors on contracts. No point in changing supplier if the sponsors are the same. This gives value to the member. We also like to offer other items that our supplier can not offer.
Getting a sponsor.
Quality: across manufacturing, delivery, customer service. Very happy with GN after failures with others
Getting the members to part with their cash on club clothing
Getting good quality clothing for a reasonable price
Value for money and service
We have now found a relationship which works really well for us. No minimum order quantities, ability for individuals to order directly online with the supplier. The lead times are very good, with most orders arriving within a week of placing them. The customer service is excellent and the products are a really good quality. We would certainly highly recommend dealing with Gray Nicolls directly.
There isn’t one really we are lucky with a long term sponsor so changes on shirts isn’t an issue, in the past we have had one off sponsors which became a nightmare for shirt retention..
The quality of some of the shirts etc have been poor and some of our more senior players would like something that lasts longer than a season or two…
Getting quality for the price you want to pay. Biggest disadvantage is if the sponsor decides not to be involved and in getting a new sponsor new clothing is required which as the players buy their own. It all mounts up
Delivery lead times As the kits are made to order.
Getting the right combination of price, quality and delivery lead times
Getting all players to buy it
Delivery times and cost.
We try to balance supporting a local business whilst keeping costs down for our members. When we enter into new sponsorship arrangements, the first year of funds the cost of supplying shirts to paid up members and then for any new members in subsequent years. Our casual kit is not branded, but still good quality – this keeps the cost down. For juniors we hold a set of match shirts that are returned after games. We benefit from having a local cricket shop that uses a local embroidery/printing firm, so lead times are very short and you can order online or in shop. Challenge is managing some players expectations, who want to steer us towards the £45 playing shirts and branded training kit, where we’re looking for uniformity to build cohesion and a shared sense of identity.
Nothing at the minute, we are sticking with Kitlocker for 2 years. it is the same kit we had with AllRounder for the last two years too.
We use Kukri for our main playing shirt, which we design bespoke in short/long sleeve & then hold stock. We’ve used them for 10 years and the quality/design is excellent in my view and our shirt is unique. However they fall short on the stock items where we’ve had order errors and prolonged periods where they can’t fill orders in some sizes for their stock items. This may push us towards AllRounder or similar for our next new shirt.
Price is a bit on the steep side as we don’t have any room for any kickback payment
Consistent quality and readily available
Having recently changed supplier (ahead of the 2019 season) from Adidas to a lesser known brand (Macer) we faced the challenge from those members who were more brand conscious and weren’t too keen to move to a non mainstream supplier. We overcame this with assurances around quality, price and delivery times – all of which had been challenges with Adidas (via All Rounder)
Ensuring good products with fast lead time, good customer service and reasonable prices
Good prices for quality with quick turnaround for delivery
Overall cost for players/parents. Would like to have more standard club-wear for playing/training across club, but overall cost (and changes in sponsor) means it would be unreasonable to mandate it.
Our Club is in the process of changing our supplier to Moette. We have used a number of suppliers over the years with varying degrees of satisfaction. Niggles are always about speed of delivery and getting things right first time.
There is no real challenge. We are lucky we have a provider who is less than 10. miles away and offer the ability to purchase both online and in shop. Therefore it works well for our members.
Cost of replacement for junior parents as the children grow. With numbers of players reducing trying to enforce kit requirements and costs onto people Small clubs find it hard to attract the best discount rates
Easy to deal with.
Ensuring that size details are accurate
Getting all players to wear current kit.
Trying to get a balance across all the factors raised above. We have had 5 different suppliers over the past 19 years and they all had issues, either with delivery times, cost etc. Having an Online shop and not holding stock is important but members expect prompt delivery and it is normally the smaller suppliers who offer better value and shops etc.
Consistency of quality
The crunch time when many wake up to the fact they need kit, want it tomorrow and so does everyone else and that results in delay and frustration, but thats like world hunger…
We need standard stick holding with a bottle green trim This is not standard so generally required going to big expensive brand The badge apparently is complex so the quality of embroidery is an issue – but none of these suppliers can advise how to simplify the badge – they just keep messing it up particularly on caps
Not having to hold stock
Every manufacturer gives promises they cannot keep.
Delivery in later parts of season
Players wanting “known brands” like adidas, even though the delivery time, service and quality of the finished logo and kit was awful !!
Change of sponsorship
No major challenges. Our arrangement has been in place for severall years.
Quality of kit, consistency of kit, customer service and delivery times
Our players keep their kit for a good period rather than change each year so it makes it challenging to alter our sponsor.
Balancing continuity of designs, sponsors and quality/cost
As a club we don’t make enough money from the sale of kit and can’t set the prices/margin in the club store. The range and service is excellent but any profits currently go to Serious cricket
It is important to be able that lasts, looks good and is of reasonable good qualitt st a realistic price. It is also great for similar playing kit, training and social wear to be available for colts, ladies and men, via the suppliers online Club Shop.
Struggled for years to find a kit supplier who delivered on commitments. To date, we have had zero issues with Serious and I am no longer looking for a replacement/back up plan which is great. Serious just works in our case.
Finding a company that understands the needs of the small village club
Getting sizes correct and procuring quality gear at acceptable prices
Delivery within one week of order
Lack of communication of changes to supplier, logo colour changes and printing instead of embroidering whilst still paying the same price for lesser quality
We have an existing arrangement which suits our members, I wouldn’t say we have any challenges at the moment. There are occasional grumbles about about slow delivery but we generally have a good relationship with our suppliers.
Delivery times in peak ordering period. Ease of set up. Comparison of different offer/prices
We are asked to use the Herts League’s preferred supplier
Did your old coach ever tell you that ‘you can look like a cricketer, even if you can’t play?’ Does that principle extend to looking like a team? Does uniformity improve the team culture and performance? Is or could it be a nice little earner for the club through sponsorship and/or supplier kickbacks? Do you benefit from the brand profile of members wearing club casual and training gear in the local community?
But what are the practical challenges? What brand? Price or cutting edge design? Can you get enough people to wear it? How long does it take to get everyone looking the same – how many generations of club kit are on display in your teams? Do you need to subsidise? Does it suck up all your shirt sponsors money? Are the big brands affordable – will your younger players wear anything less? Can the smaller or local brands deliver what you need? And what happens if they withdraw from the market or go bust? Or just leave your disgruntled members with undelivered kit in July having paid their cash in March. Or worse still, the club left with piles of unwanted and unsaleable stock.
So what do you do? What are the considerations? New to the field? Or nursing burned fingers? Have you battled through the minefield that is club kit provision?
Whether yes or no, it is a recurring theme in past discussions and a subject ripe for a definitive view of who is doing what, who the favoured suppliers are, what people are paying and solutions to the key challenges.
So please take a few minutes to respond to this short survey. All responses will be treated in confidence and only anonymous aggregate results will be published, for Network members and respondents to the survey, by the END OF JANUARY.
I have been asked to explain why I say the much quoted data on playing numbers is ‘spurious’. Any number of articles refer to the loss of 150,000 regular players since 2005. The ECB hierarchy were questioned on it again this week in a parliamentary appearance before the Digital, Culture, Media and Sport Select Committee. There was no challenge; those numbers appear to have been internalised by the sport’s leadership.
The 150,000 comes from a selective interpretation of results from Sport England’s Active People survey – a phone canvass of several hundred thousand people a year to find out how many had played any of 30 funded sports in the past month – between 2005 and 2016. You can see the results year-by-year on a one page Excel sheet for yourself.
150,000 is the difference between the peak 428,000 figure (2008-9 as it happens, not 2005) and the final figure from the last survey in 2015-16. It’s a nice round headline-grabbing number. 150,000 fewer cricketers equals cricket in crisis.
But look again at the data. It’s a bit volatile – it jumps around from one year to the next, up and down – so how robust is the methodology? Were you ever phoned by Sport England and asked what sports you played? Do you know anybody who was? And what if you were phoned in February asking about the previous month? Or, in a hurry to get rid of the pollster, you skipped through the list of sports forgetting to admit to the annual office game against the accounts department you mentioned the year before?
Because that’s what it was seeking to measure. Any cricket experience, at any point, from the Test arena to the beach. It’s not asking if you play club cricket once a month. When it did do that – in a separate survey – the figures were far more stable. In fact, they actually registered a statistical increase!
Maybe that’s why Sport England canned the Active People survey after 2016. They would probably say there was a change of priorities and their focus is now on levels of physical activity, not the playing of individual recognisable sports, despite the fact they continue to fund those sports heavily. The cynic might suggest they were not too confident about the credibility of the data.
So why are those in cricket so prepared to accept the 150,000 slow death narrative? For some, it no doubt suits a purpose. On the one hand, it’s not unknown for organisations to exagerrate the scale of the problem to amplify an achievement. Creating an urgent need or recognising a crisis is a basic component of most organisational change strategies. And, on the other, there are those from an ideological perspective who welcome categoric proof of the game’s decline from the end of free-to-air coverage.
The ECB’s Select Committee response points to the complex change environment in which sport operates. That’s increasingly unhealthy and/or time-challenged people doing other or different things. We all see that, so it should be acknowledged when clubs have held things relatively steady in the face of the challenge.
The Network’s recent player numbers survey demonstrates this is the case over the last 10 years. Extrapolating the results, it shows a regular club playing population (aged 16+) of around 180,000 which is consistent with the Sport England club cricket findings. And 300,000 under 16s. Of course, players are far less available than in the past – 64% of clubs say so – and this is hitting the number of teams and Sunday cricket in particular.
But while we can all name clubs that are no longer around, or have merged, the number is surprisingly small. The anticipated shakeout from around 6,000 clubs at the early 2000s launch of Clubmark – which many saw as ECB goldplating Sport England’s safeguarding template to better identify the winners – has not happened. There are still around 6,000 clubs. If there was a big shakeout, it happened much earlier with the disappearance of semi-professional manufacturing company and industry institutional teams in the economic restructuring of the 1980s.
The real challenge now is for cricket to ensure it is in a pivotal position to play a key role in addressing those societal issues, responding to the ‘change environment’. That’s in schools and other community groups and better meeting the needs of those who might embrace, or return to, team sport rather than individual activity or none. Only clubs can provide the local infrastructure to support delivery of that effort. The welcome ‘Inspiring Generations’ ECB strategy bullet points the way forward, but it needs the appropriate funnelling of resources to make it a reality. And a willingness to listen to and build on the club experience.